Anaheim, California: Family Tree Produce (https://familytreeproduce.com/) (“Family Tree”) has been acquired by Sunrise Produce (“Sunrise”) (https://sunriseproduce.com/). Based in Anaheim, Family Tree is a produce distributor, which has been serving retailers and restaurant chains in Southern California for over 50 years. Sunrise is a leading wholesale produce distribution company in Southern California, providing customers across the specialty and white tablecloth restaurant and resort, education, healthcare and retail sectors with the freshest produce and perishable foods available. The transaction closed on June 30, 2026. Terms were not disclosed.
Calabasas Capital (http://calabasascapital.com/) served as exclusive financial advisor to Family Tree, initiated the transaction and assisted in negotiations and due diligence.
Family Tree has been servicing southern California since 1975 as a family-owned business. Owner Fidel Guzman began the company after immigrating from Mexico after many years of experience in the food industry as a chef and restaurant owner. Family Tree serves a broad range of foodservice customers and has been a member of ProAct, a nationwide buying group that allows family businesses to compete with large corporations.
For more than three decades, Sunrise Produce has fostered lasting relationships with the most reputable growers in the industry, ranging from wholesale commodity growers, organic growers, and local family farmers supporting local sustainable growth. Through deep industry knowledge, a passionate work ethic and customized approach, Sunrise Produce delivers a diversified product offering with the strongest levels of quality, service and value to its customers.
Sunrise is a portfolio company of Investcorp (https://www.investcorp.com/). Founded in 1982, Investcorp invests across private equity, real assets, credit, infrastructure, insurance asset management, and other alternative investment strategies. As of July 2026, Investcorp reported $62.3B worth of assets under management.
The transaction expands Sunrise’s sourcing and distribution capabilities while building on the strengths that have made both Sunrise and Family Tree trusted partners to their customers throughout the region.
“This acquisition represents an important step in our long-term growth strategy,” said David Sapia, president and CEO of Sunrise Produce. “We have always admired Family Tree’s business and culture, and because we are complementary brands, our combined relationships and sourcing networks position us to deliver the best customer experience in the produce industry.”
“For five decades, we have delivered for our customers and community with great enthusiasm and pride, and we have long respected Sunrise as a like-minded peer in our industry and local ecosystem,” said Fidel Guzman, owner and President of Family Tree Produce. “Our values and philosophy are very much aligned, and we’re looking forward to the next chapter for Family Tree.”
Mr. Guzman added, “As we considered our future, it was essential to find a partner with a common vision, focus on customer service and dedication to the welfare of our valuable employees. I am sincerely grateful to David Bonrouhi and his team at Calabasas Capital, our investment banking firm, who capitalized on their deep food industry expertise, emphasized our goals and guided us through a thoughtful process that led to an outstanding outcome. Calabasas Capital served as a true partner all along the way and their keen transaction expertise and perseverance was invaluable in helping us identify Sunrise as the ideal strategic ally for Family Tree Produce.”
David Bonrouhi, Managing Director of Calabasas Capital, said “Family Tree brings an extremely valuable customer base and stellar reputation for world-class customer service to Sunrise. Calabasas Capital is honored to have had the opportunity to represent Mr. Guzman and his family in this transaction. This transaction exemplifies the focus of Calabasas Capital on privately held, family businesses, our expertise in the food industry and our long successful track record representing sellers in completing complex deals with very sophisticated strategic buyers and private equity firms.”
Please contact David Bonrouhi with any questions about this transaction and the M&A advisory services of Calabasas Capital.
The official press release can be accessed here: https://www.businesswire.com/news/home/20260701334141/en/Sunrise-Produce-Expands-Market-Presence-Through-Acquisition-of-Family-Tree-Produce
About Calabasas Capital
Calabasas Capital is a boutique investment banking firm that provides sell-side and buy-side M&A advisory and private equity and debt capital raising services primarily to lower-middle-market privately held companies with a specialty in family businesses and emerging growth companies (http://calabasascapital.com/). Securities offered through Fallbrook Capital Securities Corp. Member FINRA – SIPC.
Contact:
David Bonrouhi
(213) 500-4135
david@calabasascapital.com
