Advisory for ASI Entertainment

tombstone-ASICalabasas Capital is pleased to announce the successful sale of its client, ASI Entertainment (a dba of Castler, LLC) to Screen Engine, LLC.

ASI Entertainment is a full service market research services firm based in North Hollywood which has been in business for over 50 years and specializes in dial research for TV, advertising, politics and mock juries. The company has conducted research for every broadcast and cable television network.  Headquartered in Century City, Screen Engine is a full service market research and marketing information agency with an emphasis in the entertainment category that works with clients to better identify and leverage opportunity and assess and manage risk.

Calabasas Capital advised ASI Entertainment on strategic alternatives and ran a sale process soliciting interest from several strategic and financial buyers. Based on a variety of factors, ASI selected to proceed with Screen Engine to consummate the transaction. We negotiated on behalf of ASI, quarterbacked the entire due diligence process, advised on structuring and worked closely with the attorneys on documentation.

ASI executives and co-owners, Beverly Bolotin, CEO, and Elliot Rosenberg, President, commented, “We are very pleased with the closing of this transaction.  We were keenly focused on maintaining the legacy of ASI and partnering with an exceptional forward-looking buyer like Screen Engine.  We believe the combined companies will be able to accelerate growth well into the future.  We selected David Bonrouhi and his team at Calabasas Capital based on their expert understanding of the entertainment industry-focused business services sector.  Their commitment was instrumental in helping us select what we feel is the perfect partner and ultimately closing the transaction.”